First Forays is the brainchild of Lalitha Ravindran who makes her foray into the literary world after a successful corporate career. Her mission is to support budding writers, help them polish their talent and work and help expand readership for their stories. In an era of falling readership and one’s attention diffused due to distractions from social media, on-demand news and sound bites from WhatsApp, FaceTime and what have you, she feels books and writers need to be promoted.
Lalitha brings her management and people skills, an ability to discover an interesting story and seeing it to fruition in a printed form and on screens. And what’s more, with no upfront charges or fees till a publishing deal is struck.