First Forays is the brainchild of Lalitha Ravindran who makes her foray into the literary world after a successful corporate career. Her mission is to support budding writers, help them polish their talent and work and help expand readership for their stories. In an era of falling readership and one’s attention diffused due to distractions from social media, on-demand news and sound bites from WhatsApp, Facebook and what have you, she feels it’s necessary for books and writers to be promoted.

Lalitha brings her management, expertise and people skills to the table, with an ability to discover an interesting story and seeing it to fruition in printed form and on screen. And what’s more, nurturing and ever-growing relationships with her authors that goes way beyond just the professional domain!